17 December 2015
A one-of-a-kind Land Rover Defender sold for £400,000 at a charity auction at Bonhams last night. Half the funds raised will go towards a Red Cross community project in Nepal.
The vehicle was the two millionth Series Land Rover and Defender to be manufactured at the company’s Solihull plant since it opened in 1948.
Proceeds from the auction are being shared equally by Land Rover’s humanitarian and conservation partners, the International Federation of Red Cross and Red Crescent Societies (IFRC) and The Born Free Foundation.
Helping communities cope with floods
The IFRC’s half will fund a project between the British Red Cross and the Nepal Red Cross. It will help communities in south-east Nepal to tackle natural disasters such as heavy flooding. The Red Cross will reinforce river banks and set up early warning systems.
The three-year project will also help these communities face everyday threats that put lives and livelihoods at risk. The Red Cross will teach first aid and give search and rescue training, help people earn a living and raise awareness of hygiene and disease.
A history of helping
Mike Adamson, chief executive of the British Red Cross, said: “We are extremely grateful to Land Rover for so generously donating half the proceeds of the sale of this one-off vehicle towards our work in Nepal.
“The Red Cross has used Defenders in humanitarian work and relief efforts in the UK and around the world since the early 1950s and has benefited from Land Rover’s support on many occasions through vehicle donations and loans.
“Today Land Rover supports us through a global partnership that aims to touch the lives of vulnerable people in 24 countries around the world.
“This vitally important project in Nepal – the 18th supported by Land Rover – will improve the lives and livelihoods of thousands of people and communities.”
Mike helped put the finishing touches to the vehicle, which was built in May by an all-star cast including Bear Grylls and Virginia McKenna OBE.