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Historic Land Rover to raise cash for Red Cross

22 June 2015

The Red Cross has helped a record-breaking motor roll off the production line.

Two Red Cross representatives, including British Red Cross chief executive Mike Adamson, helped put the finishing touches to the two millionth Series Land Rover and Defender – which is set to be auctioned for charity.

They did the work at the company’s Solihull manufacturing facility. The Red Cross has used Land Rover vehicles for decades, and Land Rover aims to provide £15 million to support Red Cross work around the world.

The iconic ‘Defender 2,000,000’ will be sold at Bonhams auction house in London on 16 December, with funds shared between the Red Cross and wildlife charity the Born Free Foundation.

Mike said: “We are extremely grateful for this generous gesture and for Land Rover’s continued support which has helped us to improve the lives of millions of people around the world”.

“Since the early days sixty years ago when we shipped our first vehicle out to Korea, the Defender has helped us reach challenging, remote terrain and do vital work after natural disasters.

“The Defender also helps us carry out our emergency response work around the UK – particularly in times of bad weather. All over the world, the Defender lets us reach vulnerable people in times of crisis.”

Mike was joined by Joelle Tanguy, under-secretary general at the International Federation of Red Cross and Red Crescent Societies (IFRC).  Adventurer Bear Grylls and entrepreneur Theo Paphitis were among others to help build the vehicle.

Land Rover aims to provide £15 million to support the IFRC’s work in health and social care, water and sanitation and disaster planning and resilience for a five year period up to 2018.


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