3 August 2016
To coincide with the summer of sport, the British Red Cross has launched Up Your Game – a new campaign to encourage an increasingly active British public to learn first aid.
The number of people in the UK who regularly take part in sport is rising.
But new research carried out by the Red Cross found that although almost 90% of sportspeople agree they have a responsibility to look after each other in a first aid emergency, around half of them don’t feel confident enough to help.
The campaign hopes to encourage sportspeople, volunteers and coaches to learn first aid skills and gain the confidence to act in an emergency.
Starting with runners
Running is one of the most popular ways for people to get active. The number of people who regularly run has increased by 138,000 in the last 12 months in England alone.
We found that runners are motivated by a desire to keep fit, lead a healthier lifestyle and by a love of the sport.
The Up Your Game campaign captures these motivations in a series of heartfelt films that celebrate ordinary sportspeople doing something great – pushing themselves to complete a personal challenge and stepping up to help in an emergency.
The first of these films features a runner who helps her husband when he collapses, becomes unresponsive and stops breathing while out on a run. Although a rare occurrence, we found that there was a strong desire amongst sportspeople to learn this skill and be able to respond with confidence.
The Red Cross believes there is a synergy between sports and first aid as both can have a meaningful impact on improving people’s lives. The benefits of learning life-saving skills are well recognised and support those involved in sports and physical activity.
Joe Mulligan, head of first aid education at the Red Cross said:
“Nothing should stand in the way of someone pursuing their much-loved sporting activity. But injuries and accidents do happen from time to time.
“We want to enable people to feel confident and willing to help anyone when faced with a first aid emergency. Learning first aid helps to increase confidence levels and we believe it’s a life skill everyone should have.
“The benefits of first aid are well recognised and our new Up Your Game campaign hopes to encourage an active British public to incorporate first aid learning into their sporting routine.”
Over the coming months more videos and stories will be shared. In the meantime, find out more about how you can Up Your Game.