24 May 2016
The Co-op has now raised £1.5 million towards its charity partnership with the British Red Cross.
The announcement made at its annual general meeting (AGM) comes just one month after revealing it had reached the £1 million mark.
This innovative partnership launched last July. It aims to tackle loneliness and social isolation in communities across the UK.
The Co-op’s 70,000 staff and five million members have been busy fundraising to support this project. The last two weeks alone have seen an increased flurry of fundraising fun.
The Big Red Weekend
To mark Red Cross Week, Co-op employees at stores all over the UK organised the Big Red Weekend between 13 – 15 May.
From bake sales to sponsored cycles, raffles to slime baths, Co-op staff came up with many innovative ideas to raise funds.
It’s a knockout
In Macclesfield on 19 May, more than 130 staff from The Co-op and some of the UK’s leading food suppliers took on an obstacle course challenge.
Inspired by the popular TV show It’s a knockout, competitors raised just under £50,000 taking on the course of giant inflatables and water slides
The Great Manchester Run
In Manchester on 22 May, a further 35 Co-op staff pulled on their running shoes for the Great Manchester Run.
Every vote counts
At The Co-op’s AGM on 21 May, the group donated 50 pence to the Red Cross for every member who voted on the meeting’s motions.
Further funds were raised through afternoon tea and cake sessions held by Co-operative Funeralcare.
But this is just the tip of the iceberg. Since October last year, members from across The Co-op have been leading all sorts of fantastic fundraising activities in communities all over the UK.
Loneliness can affect anyone – from new mums to the retired.
We are currently undertaking detailed research which will help to identify how we can best help those within communities experiencing loneliness and social isolation.
The money raised by Co-op colleagues, members and customers will help fund these services.
The Co-op Group chief executive Richard Pennycook said:
"We are delighted to have raised £1.5 million so far and I would like to thank members and colleagues for their great efforts.
"Tackling loneliness and social isolation fits well with our whole approach to running a Co-op business and our emphasis on communities. Increased loneliness reflects a society where communities are not as strong as they once were.
"As a Co-op we want to build stronger communities and this campaign speaks to that ambition.”