19 May 2016
The John Lewis Partnership and Aviva have become the latest members to join the British Red Cross Disaster Relief Alliance.
The John Lewis Partnership operates John Lewis and Waitrose shops. Aviva is the global insurance company.
The Disaster Relief Alliance is a Red Cross initiative. It brings together companies from across the business world to provide support to vulnerable communities in the UK and overseas before crises occur.
The alliance partners work with the Red Cross to build stronger communities. Members share expertise and harness the strength and reach of each other’s organisations.
The alliance focuses on four key areas of the Red Cross work globally and in the UK: preparedness, response, recovery and innovation.
Last year in the UK the alliance supported communities in Kendal and Carlisle affected by the mass flooding caused by Storm Desmond. Overseas the alliance supported communities including after the Nepal earthquake and through the Yemen Crisis Appeal and the Europe Refugee Crisis Appeal.
The alliance also donated funds for Red Cross resilience programmes in Sierra Leone and Bangladesh, as well as response efforts in South Sudan.
It pays to be prepared
The John Lewis Partnership and Aviva are joining existing members, including Tesco.
Aviva joins the alliance as part of its three year partnership with the Red Cross to share its expertise in risk management and help raise funds.
The John Lewis Partnership joins the alliance following 25 years of support to the Red Cross disaster response work in an effort to further contribute to the communities where it operates.
Red Cross chief executive Mike Adamson said: “Over the last year the Disaster Relief Alliance has played a vital role in supporting Red Cross disaster preparedness and recovery projects around the world. We are very grateful to the members for their support and we look forward to welcoming the John Lewis Partnership and Aviva.
“Our research shows that every £1 spent on disaster preparedness saves £4 on emergency response, so for our donors, this means their funding will have a much greater impact.
"Disaster preparedness includes giving communities in disaster-prone areas the tools, resources and knowledge to respond to crises, through simple things like teaching first aid skills.”