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Photo gallery: history of therapeutic care

In the 1950s, Eleanor Macdonald, a director at the cosmetic firm J&E Atkinson, believed that performing beauty treatments on women in hospital would promote their recovery.

Dr George Somerville, medical superintendent of Goodmayes Hospital in Essex, shared her point of view. Eleanor’s staff began to give treatments at Goodmayes in 1957. The scheme was successful and other hospitals requested the same service. Atkinson’s gave free training to selected nurses. However, hospitals became concerned  that nurses were spending too much time on the scheme and looked for volunteers to help.

The Department of Health encouraged the Red Cross to set up a beauty care service (which has developed into the therapeutic care service) in 1959. This photo gallery explores how it’s changed over the years.

View these photos on Flickr

To see more information on these photos follow the link above or select the full screen view (bottom right icon) and click "show info" (top right).

Change the speed of the slideshow by clicking 'Options' (at the top right of the screen when the player is full screen). You can also pause the slideshow by clicking on the button on the bottom left of the screen.

To exit the full screen player, press Esc.

Find out more about the therapeutic care service

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