Better use of more income
Raising money
The generosity of Red Cross supporters meant that 2006 was a very successful year. While we raised less for emergencies than in the previous year because there were fewer major disasters our general funds income grew significantly. More people now support us regularly as donors than ever before.
Early in the year, our Africa Food Crisis Appeal raised £1.04 million, which was spent entirely on providing emergency relief to the most vulnerable in the affected countries. Following the Indonesia earthquake in May, we raised £968,000.
In July, when fighting broke out across the Lebanon, we acted swiftly. Despite the difficulties of raising money for conflict situations, our Middle East Crisis Appeal succeeded in raising £1.4 million to help thousands of people left in desperate need of help.
Regular support
Red Cross appeals make an immeasurable difference to those affected by disasters across the world, but that is only part of the story. Our ability to continue helping people in crisis day on day, year after year depends on the strength of our regular, long-term support.
| |
 | | | Thats why we are always striving to find innovative, fresh ways including face to face and door to door fundraising of reaching out to potential supporters. In 2006, 62,000 more people started giving a regular donation to the Red Cross, raising an extra £5 million. | |
|
Every little helps
A key moment in 2006 came when Tesco chose the British Red Cross as its charity of the year for 2007. All the money raised from our joint crisis care in your neighbourhood initiative a projected £2 million over the year will go directly towards helping people in local communities throughout the UK.
| |
|
