Felicity Hayward

Felicity Hayward's work with the Red Cross

Ambassador since 2024

Model and body‑positivity advocate Felicity Hayward champions our retail work, with a particular focus on inclusive, sustainable fashion. After donating half her wardrobe to our Notting Hill shop, she has continued to support our stores and e‑commerce platform through curated collections, social content and high‑profile collaborations.

Felicity Hayward stands in a lush garden surrounded by greenery and stone planters. She is wearing a bright pink dress with puffed sleeves and a bold floral pattern in blue, green, and red, along with a red shoulder bag.

Felicity has visited mobility aids hubs, promoted gift card initiatives and fronted campaigns for International Women’s Day. Her pre‑loved plus‑size collections - inspired by events like the Chelsea Flower Show – have helped the British Red Cross fundraise for live saving services while celebrating style, sustainability and accessibility.

Felicity continues to support our work with a commitment to representation and accessibility, helping ensure everyone feels seen and supported.