10 May 2018

Press release - British Red Cross appoints new Chief Supporter Officer

The British Red Cross has announced that Paul Amadi will be joining the organisation to take on the role of Chief Supporter Officer.

Amadi is currently Executive Director of Fundraising & Engagement at the MS Society and he has also held Director of Fundraising roles at Diabetes UK, NSPCC and RNIB. He has also served as Chair of the Institute of Fundraising and is a founder of the Black Fundraisers’ Network.

The Chief Supporter Officer is a new role at the British Red Cross, which will replace the role of Executive Director of Fundraising. The creation of the new role reflects the British Red Cross’ desire to offer a great experience that inspires supporters to connect with the organisation at different stages of their life in different ways. 

The charity has just launched a new brand and mobilisation film, the Power of Kindness, celebrating its role as the movement that connects human kindness with human crisis.  

Mike Adamson, chief executive of the British Red Cross, says:
“Paul is a hugely experienced and progressive fundraiser, who embraces this new world of supporter engagement. Over his two-decade fundraising career, Paul has improved the performance of some of the UK’s most high profile charities taking responsibility for all aspects of fundraising.

“We estimate that up to 5 million people come into contact with the Red Cross each year – each of these is a chance for us to connect and inspire people in ways that work for them at whatever stage of their lives they are at. That is the challenge and opportunity for our new Chief Supporter Officer.”

Paul Amadi says:
“I am absolutely thrilled to be joining the British Red Cross as its first Chief Supporter Officer. For me it represents an opportunity to join an organisation of global renown and relevance, in a role of critical importance and at a moment of change. I look forward to building on the considerable success already achieved by a talented team and committed volunteers and increasing the British Red Cross’ ability to help people in crisis.”


Notes to editors

1) The  British Red Cross Annual Reports
2) The British Red Cross Board of Trustees 
3) The British Red Cross refuses to ignore people in crisis 

British Red Cross appoints new Chief Supporter Officer