14 November 2019
Press Release - British Red Cross activates Disaster Fund to help those affected by floods
For immediate release: Thursday 14 November 2019
BRITISH RED CROSS ACTIVATES DISASTER FUND TO HELP THOSE WORST AFFECTED BY FLOODS
The British Red Cross has given £50,000 from its Disaster Fund to help people who have been most affected by the flooding in Yorkshire and the Midlands.
The money will be used to meet the urgent needs of people in the worst affected areas. It will be distributed by local organisations based on need, through the Community Foundation network.
When disaster strikes, thanks to the kind donations of the public and corporate partners, the Disaster Fund allows the British Red Cross to help relieve suffering, both in the UK and abroad.
Since the latest floods hit last Thursday, the charity has been working round the clock to support across Yorkshire and the East Midlands.
British Red Cross Chief Executive, Michael Adamson, said: “This money from the British Red Cross Disaster Fund will go some way to meeting really urgent needs that our volunteers and staff are seeing on the ground. For example, we have families forced to leave their homes and given accommodation by councils, but who are struggling with their cash flow for basics like food.
“We know first-hand from our work in the UK and internationally that when you’re caught up in a disaster, your needs can be very different from the next person’s. Thanks to the generosity of the public and our corporate donors, we can listen and help identify individual needs and work with local groups to ensure that we’re supporting in the best way possible.
“It’s because people give to our Disaster Fund that we can help when disaster strikes. We’re grateful to the public and donors all year round who help make sure we’re there when the worst happens.”The British Red Cross is working in partnership with community foundations, other charities and local authorities to support the emergency response and is working closely with the recently launched National Emergencies Trust who are advising on the regional appeals and distribution of funds to those most affected by flooding.
Money from the British Red Cross Disaster Fund will be shared between the South Yorkshire Community Foundation and the Derbyshire Community Foundation.
Chief Executive of South Yorkshire Community Foundation, Ruth Willis said: “This funding support from the British Red Cross is gratefully received. Right now, people across South Yorkshire have been left devastated and this contribution to the South Yorkshire Flood Disaster Relief Appeal will help so many people to regain a little normalcy back into their lives.”
The Red Cross responds to an emergency in the UK approximately every four hours. The charity and its volunteers carry out first aid, run rest centres and provide safe spaces where they offer emotional and practical support. Every year, the Red Cross helps around half a million people in the UK to prepare for, respond to and recover from a crisis.
To donate to the British Red Cross disaster fund, please visit redcross.org.uk/disasterfund
For more information, please contact the British Red Cross media team on 07710 391 703 or email firstname.lastname@example.org
Notes to Editors
The British Red Cross helps anyone, anywhere in the UK and around the world, get the support they need if crisis strikes.
The British Red Cross Disaster Fund ensures we can reach people quickly in future crises in the UK and around the world. Whether there’s an earthquake in Nepal, floods in the UK or conflict in Yemen, the Red Cross must be ready to act as soon as we're needed. By supporting our Disaster Fund, your money will be used to fund emergency response as soon as it is needed in the UK and anywhere in the world.
The British Red Cross Disaster Relief Alliance is an active private sector community who support the British Red Cross to help communities prepare, respond and recover from disasters. The support from our partners allow us to respond quickly when disasters strike and also plan for the long-term recovery.
UK Community Foundations is a national network of Community Foundations, bringing together people and organisations that want to improve their communities.
The National Emergencies Trust collaborates with charities and other bodies to raise and distribute money and support victims at the time of a domestic disaster.