Building on the success of the award-winning partnership ‘Reaching Vulnerable People Around the World’, Land Rover has extended its support of the International Federation of Red Cross and Red Crescent Societies (IFRC) for a further five years from 2014.
With the aim of providing £15 million-worth of support, Land Rover assists the IFRC to reach the most vulnerable people in countries including Austria, Ireland, Italy, Netherlands, Portugal, South Sudan and Spain. The renewed partnership brings together specialist knowledge, innovation and expertise to help deliver the IFRC’s life-saving work.
First launched in 2010, the award-winning relationship will see Land Rover markets around the world funding projects such as improved water and sanitation, health and social care and helping communities to prepare for disasters.
Land Rover will also loan and donate vehicles to help the charity’s workers and volunteers access hard-to-reach communities.
Here are just a few of the projects that will be supported by the partnership:
- Land Rover Austria is giving financial assistance and Land Rover vehicles to a project in South Sudan, via the Austrian Red Cross. The project aims to improve the lives of around 58,000 people by improving hygiene and sanitation standards through education and practical support. Through the redevelopment of hand pumps and water yards, the construction of boreholes and the use of Land Rover vehicles, the partnership will benefit the local community.
- In Italy, Land Rover and the Red Cross are building on an existing relationship that helps homeless people in Milan and Rome. Over the next five years Land Rover will enable the charity to set up new services in other cities, as well as provide vehicles to help reach people in need. In addition, the company will work on joint initiatives with the Red Cross such as fundraising, street patrolling with volunteers, project visits and awareness-raising campaigns.
- Land Rover Portugal is providing funding and employee volunteering to support the Portuguese Red Cross’ health and social care work. This provides services including mentoring, coaching and counselling to families experiencing serious financial or health problems. Where appropriate the project will also give food, clothes, medicines and short-term financial assistance.
A lasting relationship
The partnership with Land Rover dates back to 1954 when the company supplied a Series 1 Defender to the British Red Cross in Dubai as a mobile dispensary.
Between 2007 and 2013, the relationship generated more than £6.4 million-worth of support, reaching more than 800,000 vulnerable people.
This included £1 million raised by Land Rover through the ‘Journey of Discovery’ expedition in 2012, which celebrated the production of the one millionth Discovery vehicle with a 10,000-mile expedition from Birmingham to Beijing. The money is helping to provide safe water and sanitation to an additional 45,000 people in Uganda by 2015.