In 2010 Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) launched a new three-year global initiative called ‘Reaching Vulnerable People Around the World’. This builds upon Land Rover’s commitment to the IFRC, which has seen the company pledge over £4 million in support since 2007, reaching more than 153,000 vulnerable people around the world.
In May 2011, the partnership won the award for best long-term partnership at the Third Sector Business Charity Awards.
Helping in Sierra Leone
Land Rover has donated eight vehicles to the Sierra Leone Red Cross and is providing vital funding over the next three years to the child advocacy and rehabilitation (CAR) programme which is helping young people traumatised by the country’s ten-year civil war to recover and reintegrate back into society.
Watch our new film about the CAR programme and hear the story of Kalie Kamara, whose life has been turned around by the Red Cross and Land Rover.
Through the CAR programme, Land Rover and the Red Cross are providing young people with counselling support, basic education and vocational training, as well ensuring they are accepted and reintegrated within their community. Thanks to Land Rover’s support the Sierra Leone Red Cross is able to run five CAR centres across the country, helping 12,600 vulnerable young people each year.
Community development
Land Rover is also supporting the community animated peace support (CAPS) programme, which encourages communities to work together and build peace through participating in development activities.
The relationship with Land Rover will help sustain the IFRC’s life-saving work reaching vulnerable people in communities around the world and will run across 15 countries assisting Red Cross National Societies, supporting some of the world’s most vulnerable people.
Find out how Land Rover’s support is helping