Adyen
Adyen and the British Red Cross: Making giving simple and impactful
The British Red Cross is proud to partner with Adyen, a leading global financial technology platform, as part of the International Red Cross and Red Crescent Movement’s global initiative.
Our partnership with Adyen
Through Adyen Giving, participating merchants can offer customers the option to donate at checkout - instantly, with no extra steps and no fees. Every donation goes directly to the International Red Cross and Red Crescent Movement, helping provide urgent life-saving relief when disasters and emergencies occur.
This partnership also creates opportunities beyond emergency response. Together with Adyen and its merchant network, we aim to activate Adyen Giving for ongoing humanitarian needs, helping communities prepare for disasters, recover faster, and build resilience.
That’s why we’re here for humanity. Together, we can turn everyday transactions into life-changing help and hope to anyone who needs it, no matter who or where they are.
Why this matters for your business:
- Enhances customer experience - making giving effortless and meaningful at the point of purchase.
- Strengthens brand values - aligns your business with a trusted humanitarian cause, reinforcing your commitment to social impact.
- Drives engagement and loyalty - customers increasingly choose brands that care – this is a simple way to show you do.
By joining this initiative, the British Red Cross becomes part of a global network of over 30 National Societies already working with Adyen to make giving easier and more impactful.