Corporate strategy

Transforming how we help people in crisis

Our Strategy 2030 will transform how the British Red Cross helps people in crisis. With a focus on the impact we make, we will help reduce the risk of crisis in the first place.

We’ll also improve support and care, and empower people to act with us for change.

By 2030, we will work to ensure that:

• People are safe and able to survive and recover whenever disaster strikes
• People in the UK receive the care and support they need without falling through gaps in the health system
• People experiencing displacement feel safe, live with dignity and have choice and opportunity on their journey.

We believe that connected communities are stronger communities. We will work with people, communities and different organisations to strengthen connections, so that, together, they can better prepare for, respond to and recover from a crisis.

We will work where the risk is high and resource is low

We will focus on helping people through each stage of a crisis, including recovering, and preparing for risks so they’re resilient to face the future.

We will deliver our strategy with people at the centre and through working alongside others, as part of something greater. We will reduce our impact by becoming carbon neutral, reducing carbon emissions and waste, and working in more climate-conscious ways.

How Strategy 2030 was developed

The strategy was developed over the 12 months of 2019.

Working with staff, volunteers, partners and people involved in our projects, we used data and experts by experience to identify unmet need.

Through this, we identified where the British Red Cross could have the greatest impact – see more in our video.