Land Rover partnership with the British Red Cross
We are delighted to have been in partnership with Land Rover for over 60 years. Our partnership is rooted in a shared commitment to improve the lives of millions of people around the world through our combined expertise, innovation and reach.
Land Rover first supported the British Red Cross in 1954. Their donation of a specially adapted Defender vehicle was used as a medical dispensary in the deserts of Dubai.
Since then, we have reached more than a million people in vulnerable communities. This work has taken place through 18 projects in 25 countries across four continents.
Land Rover has supported projects around the world that help rebuild communities. Together, we also support the most vulnerable people to live independently and with dignity, even in the most challenging times.
On the Ground: Humanitarians in Action
The International Federation of Red Cross and Red Crescent Societies (IFRC) and Land Rover have joined forces to bring you closer to the world's largest humanitarian network in a new four-part documentary mini-series – ‘On the Ground: Humanitarians in Action’.
Filmed by local Red Cross teams using 360 GoPro cameras, each episode witnesses life-changing moments from the streets of Italy where the homeless are more vulnerable than ever, to those hardest hit by Covid-19 in the UK. We also meet people in remote communities in Mexico learning life-saving skills and those still rebuilding their lives after 2020’s devastating Australian bushfires.
Helping communities prepare for natural disasters
Natural disasters can strike at any time. Challenging terrain, limited infrastructure, conflicts and natural hazards can all make it hard to get help to where it's needed.
That’s why Land Rover and the Red Cross are working together to help people in remote areas to prepare for the worst.
Celebrating the inner strength of volunteers
To celebrate the partnership, Land Rover and the Italian Red Cross have created a new film.
Called 'Celebrating the inner strength of volunteers', it showcases the Italian Red Cross’ Streets of Solidarity Project, where volunteers help change the lives of homeless communities in Milan.
Together we are proud of the volunteers who donate their time to these projects and the 17 million active volunteers across the Red Cross and Red Crescent Movement. All play an essential role in supporting their local communities.
Find out more about volunteering for the British Red Cross.