Land Rover partnership with the British Red Cross
We are delighted to have been in partnership with Land Rover for over 60 years. Our partnership is rooted in a shared commitment to improve the lives of millions of people around the world through our combined expertise, innovation and reach.
Land Rover first supported the British Red Cross in 1954. Their donation of a specially adapted Defender vehicle was used as a medical dispensary in the deserts of Dubai.
Since then, we have reached more than a million people in vulnerable communities. This work has taken place through 18 projects in 25 countries across four continents.
Land Rover has supported projects around the world that help rebuild communities. Together, we also support the most vulnerable people to live independently and with dignity, even in the most challenging times.
Our projects currently:
- provide water and sanitation facilities
- help communities prepare for natural disaster
- provide health and social care for older people, those who are homeless and unemployed people.
Celebrating the inner strength of volunteers
To celebrate the partnership, Land Rover and the Italian Red Cross have created a new film.
Called 'Celebrating the inner strength of volunteers', it showcases the Italian Red Cross’ Streets of Solidarity Project, where volunteers help change the lives of homeless communities in Milan.
Together we are proud of the volunteers who donate their time to these projects and the 17 million active volunteers across theRed Cross and Red Crescent Movement. All play an essential role in supporting their local communities.
Find out more about volunteering for the British Red Cross.
Support at home
In the UK, Land Rover contributes to the Red Cross by funding 11 support at home projects, which tackle the problems faced by vulnerable people affected by rural isolation.
You can watch a day in the life of our services in Yorkshire in this two-minute film.
Land Rovers also feature in our fleet of vehicles, providing essential transport for our staff and volunteers around the country.