Quest for Kindness: fundraise with online content

Whether filming YouTube videos, going live on Twitch, or sharing stories on TikTok, your content can support the Red Cross.

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01 Jan 2025 to 31 Dec 2025

Tiltify

Quest for kindness: fundraise with online content creation

Calling all content creators, your skills can make a real-world impact. 

Whether you're filming YouTube videos, making a video essay, or livestreaming your cooking skills, you can turn your passion into power by fundraising for people in crisis. Your next content could be the one that changes lives. 

Grab your camera, fire up your PC, and let’s make kindness go viral. 

Ready to join the party?

Sign up on Tiltify

Quest for Kindness logo

How it works

1. Choose your adventure: get inspired by our ideas below and decide on your event. You can hold your fundraiser whenever you like.

2. Sign up: sign up on Tiltify to register your event and we’ll provide you with everything you need to help make your event a success.

3. Connect with other creators: join our creator community on Discord, to share ideas, get feedback, and make friends.

4. Go live: Launch your content on whatever platform suits you, whether it’s Twitch, YouTube, TikTok or anywhere else! You can see our resources for guidance on how to set up your fundraiser.

View all FAQs

Sign up on Tiltify

Close-up of gaming headset in front of computer monitor.

Ideas for content fundraising

There are loads of fun ways to get your community involved and raise money for a great cause. Here are some ideas:

  • Gaming: Play your favourite titles solo or with friends, or host a charity tournament.
  • Music: Perform live, take song requests for donations, or even compose something on the spot.
  • Fitness: Stream a workout, yoga session, or dance routine and let viewers donate to push your limits.
  • Chat away: Hang out with your community, share stories, and talk about why kindness matters.
  • Art: Create live illustrations, digital art, or crafts. Offer custom pieces for donations.
  • Video segment: Include a dedicated section in your next video to talk about your fundraiser and include your donation link in the bio.

Your fundraising helps save lives

The Red Cross helps people in the UK and across the world get the support they need in an emergency.

£5 could provide hot drinks and food for a family affected by flooding.

£20 could provide a refugee with an hour of one-to-one support.

£100 could buy 20 torches, helping people impacted by a power outage.

Read more about how we’re helping people in the UK and around the world.

A member of the Ukraine Red Cross society responding to a an emergency with smoke coming from a building in the background.

Rapid response teams operating in Ukraine.