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British Airways' charity partnership with the British Red Cross

British Airways is partnered with the British Red Cross to support our UK emergency response programme, so that we can continue to be there for people when crisis strikes.

For people impacted by emergencies, whether it’s a house fire or severe weather conditions, the practical and emotional assistance provided by the Red Cross can be a vital lifeline. No matter who they are, no matter where the emergency is, we can get life changing support to those who need it most.

Support from British Airways helps ensure the British Red Cross can continue delivering day-to-day emergency services in communities across the UK, from providing first aid and essential relief items to providing practical and psychosocial support in emergency rest centres to help those affected by crisis to recover. Our teams put people first when their world has been turned upside down – we step in and provide a lifeline to millions of people every year.

Together, we're the world's emergency responders.

Supporting the British Red Cross through the BA Better World Community Fund

You might see us on the high street, in our emergency vehicles, and now, up in the skies…

We’re thrilled that, from May until December, British Airways will be raising funds for us with their in-flight fundraising campaign. Through their BA Better World Community Fund, they’re supporting our important emergency response work here in the UK.

Whether it’s a house fire, major storm, or severe heatwave, British Red Cross teams stand ready to respond 24 hours a day, seven days a week. We help communities with whatever they need, at some of their most devastating moments. And that’s only possible because of those who support our work, like British Airways and their customers.

So, if you’re hopping on board one of their planes soon, keep your eyes peeled for their in-flight video to spot our critical emergency work in action, and see how you can support us from the air!

Watch the in-flight video here.

Supporting the British Red Cross internationally

While British Airways’ partnership with the British Red Cross is focussed on action in the UK, internationally, British Airways has been supporting the work of the Disasters Emergency Committee (DEC) since 2013.

When a major emergency occurs overseas, the Disasters Emergency Committee brings together 15 UK charities – the British Red Cross included – to raise funds for an effective, coordinated response to ensure vital relief gets to where it is needed as quickly as possible.

We chose the British Red Cross as our UK Crisis Response and Resilience partner because their local expertise, national reach and commitment to community resilience align perfectly with our BA Better World sustainability programme. Their rapid response and creative collaboration help us engage customers and colleagues in meaningful ways - turning compassion into action and amplifying the reach of our BA Better World Community Fund.

Carrie Harris, Director of Sustainability at British Airways

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