Disaster Relief Alliance
Helping communities prepare, respond and recover from crises.
Disasters don’t wait. And neither do we.
Today, over 300 million people need humanitarian support. By 2030, there could be 560 disasters a year - that’s 1.5 every day. People suffer the most, but businesses feel the impact too. Supply chains are disrupted and customers, communities and operations are affected.
The Disaster Relief Alliance (DRA) was established in 2015. It is a united community of businesses standing with the British Red Cross to deliver lifesaving support before, during and after disasters through its investment in our Disaster Fund.
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Today, over 300 million people around the world need humanitarian support.
By 2030, there will be 560 disasters every year.
That's more than one every single day.
Whilst the human cost is the most catastrophic, businesses feel these shocks too, from disrupted supply chains and displaced workforces to impacts on customers, communities and operations.
As the world's largest and most trusted humanitarian network, guided by our principles of neutrality and impartiality, the Red cross and Red Crescent Movement can access any emergency anywhere across borders, political divides and frontlines.
From the first 24 hours through the months and years of recovery.
But we cannot do this alone.
With the support of businesses like yours, we can act faster, reach further, and help communities recover stronger.
And that is why the Disaster Relief Alliance exists.
The DRA is a united community of businesses, standing with the British Red Cross to deliver life-saving support before, during and after emergencies.
Through the DRA, members contribute flexible early funding via our disaster fund combined with trusted leadership and expertise.
In turn, the DRA provides the strategic, credible and cost effective approach for businesses to strengthen resilience and help build a more hopeful future for those facing crisis.
In 2025 alone, DRA funding helped reach 13 million people worldwide providing urgent support and safeguarding lives from droughts and storms to conflict, earthquakes and displacement.
Disasters won't wait, but together we don't have to either.
Stand with us today and become part of a global humanitarian movement trusted to protect lives, strengthened stability and build resilience where it's needed most.
Partner businesses invest in our Disaster Fund over time, allowing us to plan and prepare before disaster strikes. Investing ahead of time reduces the cost of emergency response. This means we can build a more hopeful, resilient future for people facing crisis.
Join the Disaster Relief Alliance
As part of the world’s largest and most trusted humanitarian network, working in 191 countries with 16 million volunteers and over 150 years of experience, we can access any emergency, anywhere. This includes floods and displacement as well as conflicts and earthquakes.
We’re there at every stage: providing immediate relief, supporting recovery and helping communities prepare for the future. But we cannot do this alone.
With the support of businesses like yours, we can act faster, reach further and help communities recover stronger.
Why join the Disaster Relief Alliance?
Disasters are becoming more frequent, more intense and more interconnected. Over 400 disasters are recorded globally each year, and that figure is rising.
Businesses are facing:
- competing demands across countries and markets
- rising expectations from customers, investors and employees
- disruptions to supply chains and operations
- internal and external reputational risk caused by inconsistent responses to global disasters
The Disaster Relief Alliance gives businesses a strategic, credible and cost-effective way to strengthen resilience.
By partnering with the British Red Cross, organisations can:
- Meet growing ESG and regulatory expectations while demonstrating visible, trusted leadership in responsible business.
- Benefit from the proven value of acting early to minimise long-term disruption and reduce costs.
- Strengthen their reputation when it matters most through a proactive partnership that protects people and improves stability in times of crisis.
What your business will gain from joining
A strategic, forward-thinking approach to humanitarian action
- Smart, flexible investment through our Disaster Fund that strengthens resilience and drives impact at every stage of a disaster - not just one-off donations.
- Acting early reduces suffering, strengthens community resilience, and delivers real value: every £1 invested can save up to £5.25 in recovery costs.
A clear public commitment to resilience and responsible business
- The Red Cross is one of the world’s most trusted humanitarian charities, recognised by 93% of the public. Partnering with us makes your business and reputation stand out in a competitive landscape.
Alignment with the impartiality and neutrality of the Red Cross
- Strengthen your brand and stakeholder confidence by partnering with a trusted global humanitarian network.
Compelling and impactful employee engagement
- Bring your commitment to life with employee volunteering opportunities, webinars and ways to get involved.
- Inspire employees to be more motivated, proud and connected.
Insight, learning and engagement opportunities
- Including crisis briefings, networking events with like-minded members and access to global expertise.
- Better decision-making, deeper understanding of global risk and stronger organisational resilience.
High-quality, bespoke communications
- Highlighting your impact through clear, credible storytelling that resonates across all your audiences.
Disaster Relief Alliance impact in 2025
In 2025, crises continued to unfold across the world, testing resilience everywhere. At the same time, major cuts to government humanitarian funding were implemented or announced globally, with serious consequences for people in crisis.
For the British Red Cross, one truth stood out - reliability, speed and flexibility save lives, and that’s exactly what the Disaster Relief Alliance delivered.
Last year, DRA funding helped the Disaster Fund reach 13 million people, providing urgent support when and where it mattered most. For every £6.90 spent, one person received life‑saving help.
The DRA’s vital support helped our Disaster Fund send £3.4 million to meet urgent humanitarian needs around the world and in the UK, often within hours of disaster striking.
Current members
Barclays
The TK Maxx and Homesense Foundation
Our 70‑year partnership with the British Red Cross is built on a shared commitment to helping people in crisis. In a world where crises can divide, we value the certainty and trust that their principles of humanity, neutrality and impartiality ensure aid reaches those who need it most. Together, we continue to embrace the impossible.
Mark Cameron, Managing Director, Defender
By joining the Disaster Relief Alliance, your business will help build a safer, more resilient future for communities in crisis.
Contact us today to explore partnership opportunities:
corporatepartnerships@redcross.org.uk
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