Delta Air Lines

Working together to help those in crisis

In times of crisis, our partnership helps bring people together, offering hope, connection, and life-saving support when it matters most.

The British Red Cross, has been a lifeline for people in crisis for over 150 years, and we’re committed to ensuring that everyone has somewhere to turn.

Delta Air Lines’ support plays a vital role in enabling the British Red Cross to operate and sustain its Crisis Hub, a central platform for coordinating remote crisis response across the UK. This essential service allows us to rapidly deploy volunteer teams to emergencies nationwide. The Hub also powers our dedicated public helpline (formerly the National Support Line), offering free, compassionate support and guidance to individuals facing home, health, or financial crises.

Connecting people in times of crisis

Delta’s longstanding support has been instrumental in strengthening our emergency response infrastructure. In 2017, their funding enabled the creation of our contact centre in Salford, Manchester, designed to streamline emergency calls, alleviate pressure on staff and volunteers, and enhance safety for all involved.

Building on this foundation, Delta supported the launch of the National Support Line between 2022 and 2023. This free and confidential service provides emotional support, local service referrals, and assistance with wheelchair access, further expanding our ability to meet diverse community needs. Our partnership with Delta has transformed the way we handle calls, broadened our reach, and improved accessibility. Their investment in technology has made our support services more inclusive and responsive during times of crisis.

Now, Delta supports the Crisis Hub, launched in 2024, which integrates the contact centre and National Support Line into a single, comprehensive service. This innovative model enables us to deliver holistic support before, during, and after emergencies, ensuring no one faces crisis alone. This next phase of collaboration reflects our shared commitment to evolving and strengthening crisis response for the future.