Game On

Take on a challenge with Team GB this summer.


23 Jul 2021 to 08 Aug 2021

Across the UK

Registration fee:
free to sign up
Sponsorship target:

For all enquiries please get in touch by email at or by phone on 0300 456 1005.

17 days of the Tokyo 2020 Olympic Games (23 July to 8 August 2021).
17 days to get your game on.
17 days to raise money for people in crisis.


Team GB and the British Red Cross are joining forces to achieve extraordinary things – and you can be a part of it!

Competing in the Tokyo 2020 Olympic Games is the challenge of a lifetime for the nation’s most-loved sports team, with its most diverse group of athletes.

Game On is your chance to back Team GB this summer, by getting out of your comfort zone and raising vital funds for the British Red Cross.

How does it work?

Sign up and set your challenge
Go solo, team up...whatever you choose, do something worth sponsoring from 23 July to 8 August. From marathons and burpees, to Olympic-style team sports, check out our challenge ideas here.

Get sponsored 
Raise money to help people in crisis, and build stronger communities across the UK. Share your fundraising page with friends and family – and get a thank you gift when you hit £100 or more! 

Let Game On begin!
You’ve got 17 days to push yourself and go for gold with Team GB, right up until the Tokyo 2020 Olympic Games closing ceremony. Good luck!

How your fundraising helps people in crisis

By taking part in Game On, you’ll be helping us reach people in vulnerable situations across the UK, so they won’t have to face a crisis on their own.

  • £40 could cover food shops for someone coming home from hospital to an empty fridge.
  • £100 could provide six people with a wheelchair for a week, giving them their independence back.
  • £300 could fund our support line for 45 minutes, so that people have somewhere to turn when they need help.